Anybody in the PC gaming sphere knows about G2A and their reputation as a shady-ass company that sells “legally questionable” video game keys on their website. It’s so bad that game developers are literally telling people they would rather people pirate their game than give them money. So to say they have an image problem is a bit of an […]
Anybody in the PC gaming sphere knows about G2A and their reputation as a shady-ass company that sells “legally questionable” video game keys on their website. It’s so bad that game developers are literally telling people they would rather people pirate their game than give them money. So to say they have an image problem is a bit of an understatement. So if you’re a company with a reputation for some shady business dealings that’s so bad that the people making the games would rather people just steal it, how do you try and convince people you aren’t? Well, if you’re G2A, apparently you double down on the shady stuff by trying to get people to put what is basically propaganda on their website, written by you, with explicit instructions not to mention it was written by you.
Yeah, That’ll help.
To their credit, G2A responded in the comments, saying these that these emails were sent out by a rouge employee who sent this out to him and 9 other news outlets and will face “strict punishment.” The problem is the pretty much nobody believes them.
Normally. I like to give some companies the benefit of the doubt (What can I say, I’m a trusting guy) because sure, mistakes happen. Unless you’re G2A and you have a years long reputation built up of operating in what is called a “Gray Market.” Their business model seems to be either they, or people using their site to sell games, buy game keys from publishers with a not-too-legitimate credit card, receive they key before the fake card is noticed, then sell them on their website before the key is cancelled. Indie developers like Tinybuild claim they have cost them over $450,000 in sales due to their practices, something that nobody can really put a stop to since they operate out of Hong Kong where nobody can reach them (kinda like that guy from The Dark Knight, only we don’t have Batman here to pull the dudes across the border.)
So yeah, you’ll have to forgive me if I say I don’t believe them for a second, since it’s a on brand for G2A to pull something like this. Their reputation can’t be ignored, and to be honest, I don’t think there’s anything that they can or will do about it, save shutting down their operations.
But where’s the money in that?
Posted by Austin Hamblen, Owner and Main writer of Endlessmonkey.com